A new space marketing book addresses the new changes in the commercial space. In the past few months, the space industry experienced some new milestones. Civilian astronauts launched into space. Richard Branson flew Virgin Galactic on July 11, 2021. Jeff Bezos flew with Blue Origin on July 20, 2019, and a second flight on October… Continue reading Space Marketing: Competing in the new commercial space industry
Virgin Galactic, Blue Origin, and SpaceX marketing successes and missteps for the official beginning of space tourism. Space tourism officially began launching civilians into space this summer! All three of the well-known rocket companies, Virgin Galactic, Blue Origin, and SpaceX, captured the attention of the world with varied results. Why was Bezos vilified while SpaceX… Continue reading Marketing results varied as space tourism begins
Most of us never think about outer space and its intimate connection to our daily lives. It’s a conversation usually reserved for science fiction. But there is more to it than just rockets and stardust. Space impacts almost every aspect of our daily lives. The development of the space industry has transformed our society from… Continue reading Why we should care about space exploration
How can you change the world, build a company, or establish an industry if no one knows you exist? Throughout history, there have been revolutionary inventions, mind-blowing ideas, cures for disease, and products that could have made the world a better place … and somewhere, they lay on a shelf gathering dust. Why? Those brilliant creators… Continue reading What is Space Marketing?