Here is my library of recommended marketing reading. These are a few of the books that have helped define my point of view as a marketing expert.
Space Marketing: Competing in the new commercial space industry
by Izzy House
As the space industry explodes, over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts.
My new book, Space Marketing: Competing in the new commercial space industry is an introduction to marketing tactics and strategies through the lens of space.
Marketing the Moon
by David Meerman Scott and Richard Jurek
This book is a core book in my library. It focuses on the marketing and public affairs strategies and how they led America to put a man on the Moon.
by David Meerman Scott and Reiko Scott
by Joe Pulizzi and Robert Rose
Stories that Stick
by Kendra Hall
by Jason Falls
by Mark Schaefer
Measuring What Matters
by John Doerr
Building a StoryBrand
by Donald Miller