Here is my library of recommended marketing reading. These are a few of the books that have helped define my point of view as a marketing expert.

Space Marketing

Space Marketing: Competing in the new commercial space industry

by Izzy House

As the space industry explodes, over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. 

My new book, Space Marketing: Competing in the new commercial space industry is an introduction to marketing tactics and strategies through the lens of space. 

Marketing the Moon

by David Meerman Scott and Richard Jurek

This book is a core book in my library. It focuses on the marketing and public affairs strategies and how they led America to put a man on the Moon.

Fanocracy

by David Meerman Scott and Reiko Scott

Killing Marketing

by Joe Pulizzi and Robert Rose

Winfluence

by Jason Falls