Space Marketing: Competing in the new commercial space industry is a guide to the basic principles, strategies, and tactics of marketing. It walks the reader through the unfamiliar marketing fundamentals while using space-related examples along with case studies to demonstrate how to apply the concepts.
Space Marketing: Spaceports which introduces marketing principles and tactics to the spaceport industry. It provides insights from successful spaceport leaders and ideas on how to initiate a spaceport or other big initiatives. It is the second book in the Space Marketing book series and addresses communication challenges with stakeholders, communities, and key leaders. It can provide valuable marketing and communication tools for building something audacious like a spaceport.
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
Izzy organizes and hosts the Space for Kentucky Roundtable series of meetings focused on growing the space industry. It is about networking, education, and social support for those that are reaching for the stars.