The space industry is changing. Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. The Space Marketing Series of books introduce marketing tactics and strategies through the lens of space. This series of books provides solid principles for companies, organizations, or entrepreneurs.
Space Marketing Book
Space Marketing:
Competing in the new commercial space industry is a guide to the basic principles, strategies, and tactics of marketing. It walks the reader through the unfamiliar marketing fundamentals while using space-related examples along with case studies to demonstrate how to apply the concepts.
Available in Audible and print.
Space Marketing: Spaceports
Space Marketing: Spaceports –
Communicating with stakeholders, communities, and key leaders introduces marketing principles and tactics to the spaceport industry. It provides insights from successful spaceport leaders and ideas on how to initiate a spaceport or other big initiatives.
It is the second book in the Space Marketing book series and addresses communication challenges with stakeholders, communities, and key leaders. It can provide valuable marketing and communication tools for building something audacious like a spaceport.
Space Marketing Podcast
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join me, Izzy House, as I talk with space industry professionals about their challenges and successes with marketing in the new space economy. Subscribe to Podcast on any of the major podcast channels.