Space Marketing: Competing in the new commercial space industry

A new space marketing book addresses the new changes in the commercial space. In the past few months, the space industry experienced some new milestones. Civilian astronauts launched into space. Richard Branson flew Virgin Galactic on July 11, 2021. Jeff Bezos flew with Blue Origin on July 20, 2019, and a second flight on October… Continue reading Space Marketing: Competing in the new commercial space industry

Marketing results varied as space tourism begins

Virgin Galactic, Blue Origin, and SpaceX marketing successes and missteps for the official beginning of space tourism. Space tourism officially began launching civilians into space this summer! All three of the well-known rocket companies, Virgin Galactic, Blue Origin, and SpaceX, captured the attention of the world with varied results. Why was Bezos vilified while SpaceX… Continue reading Marketing results varied as space tourism begins

What is Space Marketing?

How can you change the world, build a company, or establish an industry if no one knows you exist? Throughout history, there have been revolutionary inventions, mind-blowing ideas, cures for disease, and products that could have made the world a better place … and somewhere, they lay on a shelf gathering dust. Why? Those brilliant creators… Continue reading What is Space Marketing?